“If you can’t PLAN, your intend to FAIL” – Sadly, this well-worn quotation is just about the epitaph for a lot of a relevant video project that fell pitifully lacking the expectations elevated before work commenced.
The lack of proper arranging a corporate video production is quite like leaving on the 100 mile journey for an unknown destination, inside a vehicle having a near-empty gas tank, no Sitting-Nav or guide, 2 bald tyres with no roadside cover. You are literally ASKING to operate into problems!
… Yes I understand you can demand assistance on your mobile phone, however, you get my point, right?
So, let us think about the following preparation essentials:
OBJECTIVES:: Purpose and Message
The initial question ought to be “Just what will we want this video to attain?Inch What’s its purpose, what’s the message you want to communicate?…
and more importantly… Who’s our audience?
A company video ought to be a effective business tool that communicates clearly together with your audience, raises brand awareness, or helps you to increase sales revenue.
You’ll want a very obvious objective. Otherwise, then your impact of the video production will probably be blunted. So, “Maybe now it’s time we’d a brand new video” isn’t an objective. Yes, the old video may be dated or perhaps embarrassing, but merely replacing old for brand new is not likely to dazzle your clients or inspire the employees.
There are lots of tales of woe about videos which have left the viewer wondering what message has been communicated, because of an ill-created and poorly structured storyline.
By causing a summary of the primary points you need to get across. Then develop some detail for each one of the primary points. Obtain some input from employees and stakeholders. Your video producer ought to be in a position to add valuable input, as long as you select a professional professional.